Aesthetic quality
Functional design
Corporate branding
The stark contrast between the bright red cab and the muted white of the cargo container immediately strikes the eye.
“To see something as art requires something the eye cannot decry—an atmosphere of artistic theory, a knowledge of the history of art: an artworld.” – Arthur Danto
Shaped by
Sensory engagement
Fundamentally aesthetic
We move beyond the immediately visible to engage with the potential, the implied, the not-yet-fully-realized.
“The work of art… presents itself as a sensible object, and it is through this sensible object that it manifests its meaning.” – Mikel Dufrenne
Positioned against
Blurred reflection
Potent cipher hinting
The warm, earthy tones of the corks contrast with the cool transparency of the glass, creating a sense of groundedness within a seemingly ethereal medium.
“Being is not an object; it is that which encompasses all objects.” – Karl Jaspers
Crystallized moment
Natural expression
Metaphysical implications
The glass, in its limpidity, appears to negate its own substantiality, allowing light to pass through unimpeded. It becomes a paradoxical entity – present yet almost absent, a container defined by the void it encloses.
“The aesthetic fact is altogether spiritual; all that is physical in it is a mere vehicle, a means to stimulate the spiritual activity.” – Benedetto Croce
Underlying order
Potential harmony
Veiled within the particular
The image invites us to move beyond the surface, to contemplate the fundamental principles that govern existence, and to seek the universal within the particular.
“Art is not the reproduction of what we see; but it is the thing that makes us see.” – Piet Mondrian
Contained possibility
Inherent directedness
Realm of values
The silent sermon of the hoop is a reminder that even in stillness, the potential for value resonates, waiting for the moment of its realization.
“All feeling is feeling something, all willing is willing something, all striving is striving for something, all loving is loving something, all hating is hating something, all believing is believing something, all hoping is hoping something, all fearing is fearing something, all commanding is commanding something, all obeying is obeying something, all thinking is thinking something, all representing is representing something.” – Max Scheler
Fundamental principles
Fabric of reality
Subtly inscribed
Aesthetics functions as a quest for the underlying harmony and universal truths veiled beneath the contingencies of the visible world.
“Art is higher than reality and has no direct relation to reality.” – Piet Mondrian
Fleeting surface
Invites a gaze
Transcends apprehension
An image that delves into the metaphysics of the ephemeral, tracing the ghostly presence of meaning etched upon the fabric of existence.
“The world is not a completed totality but a horizon of open possibilities.” – Emmanuel Levinas
Contextual figure
Cultural construct
Actively created
As the sign influences perception and guides interaction, it becomes an integral part of the reality it signifies.
“The aesthetic quality is found when the emotions are so ordered that they reinforce and expand each other and culminate in a unified whole.” – John Dewey
Inherent dynamism
Lingering echo
Vital impulse
Aesthetics is an active engagement with the continuous flux of reality.
“Realism is in the work when idealism is in the soul, and it is only through idealism that we resume contact with reality.” – Henri Bergson