Frequency

Waves pass
Fixed point
Time unit

Adjusting the shutter speed changes the appearance of the LED flickering cycle.

“In the realm of the phenomenal, “less is more” only when less is the sum total of more.” – Robert Irwin

About Simplicity

Embracing the most
Of fewer things
Elegant essentials

Moving in close, to eliminate unnecessary distractions and reveal the essence of a thing, is innately satisfying.

“Simplicity of shape does not necessarily equate with simplicity of experience.” – Robert Morris

Karmann Ghia

Character line
Individual attribution
Vehicle styling

By rejecting the lavish in the service of industrial design, minimalism is often a virtue. After stripping away unnecessary constituents, essential purpose and identity remain.

“As a matter of fact, everything made by the hand of man is art and has within itself the potentiality of beauty.” – Walter Dorwin Teague

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