Complex sign-event
Perpetually unfolding
Dynamic process of semiosis
Before any cognitive apprehension, there is the raw sensory impact: the gleaming cream-colored letters, their rounded edges and assertive presence against the cool, indeterminate blue.
“Firstness is the mode of being of that which is such as it is, positively and without reference to anything else.” – Charles Sanders Peirce
Constant yearning
Move beyond
The present
The window composed of multiple panes, separates an interior, a contained reality, from an exterior, a potentially vast and unknown realm.
“Intuition is the undifferentiated unity of the perception of the real and of the simple image of the possible.” – Benedetto Crocea
Shaped by
Sensory engagement
Fundamentally aesthetic
We move beyond the immediately visible to engage with the potential, the implied, the not-yet-fully-realized.
“The work of art… presents itself as a sensible object, and it is through this sensible object that it manifests its meaning.” – Mikel Dufrenne
Fundamental principles
Fabric of reality
Subtly inscribed
Aesthetics functions as a quest for the underlying harmony and universal truths veiled beneath the contingencies of the visible world.
“Art is higher than reality and has no direct relation to reality.” – Piet Mondrian
Contextual figure
Cultural construct
Actively created
As the sign influences perception and guides interaction, it becomes an integral part of the reality it signifies.
“The aesthetic quality is found when the emotions are so ordered that they reinforce and expand each other and culminate in a unified whole.” – John Dewey
Raspberry-topped cone
Affixed to a wall
Permanence fleeting sensation
This juxtaposition between the static cone and the dynamic background highlights the tension between the object and its context, between the frozen moment and the continuous flow of existence.
“We are always changing, always moving, always in a state of flux.” – Sue Ford
Visual syntax
Contingent nature
Temporal entity
The logic of aesthetic experience is the syntax of the image.
“The most perfect logic to be found is in the play of imagination. “ – Charles Sanders Peirce
Secret recipe
Brand ambassador
Fried chicken
Advertising kitsch on a glass shelf.
“A brilliant man with a gourmet flair for food, a visionary and a great motivator, with the style of a showman and the discipline of a Vince Lombardi.” – John Y. Brown Jr.
Constant flux
Change inevitability
Symbolic resonance
The faded “Dump” sign, in its state of decay, embodies a sense of transience and the ephemeral nature of existence.
“The feeling of life, the sense of growth, of the passage of time, is the root of all aesthetic pleasure.” – Charles Sanders Peirce
Integral part
Weathered poster
Layered meaning
Faded colors and torn paper mirror the fleeting nature of human endeavors. Yet, within this decay, a beauty emerges, a beauty that transcends the limitations of time and space.
“Art is the most human of all things, because in it man is most fully man.” – José Ortega y Gasset