Under the sign
Aggressive consumerism
Neon parabolas
Certain weather conditions can transform common suburban blight from its unappealing physical manifestations into a surrealistic dreamscape. It is good to be an artist.
“Coca cola and McDonalds is spreading. Just like hunger and poverty.” – Tim Goossens
Minimal staff
Casual atmosphere
Popular place
Cool corner sign, but only average food is offered.
“My love is pizza shaped. Won’t you have a slice? It’s circular, so there’s enough to go around.” – Dora J. Arod
Iconic venue
Gastropub hot spot
Cosmetic in nature
Fading signs painted on the sides of buildings often outlive their subject matter. The city is in constant flux as a physical response of occasion cadence at an organic level.
“We’re tying this all together, these chef-driven meals with delicious sweet treats and cocktails.” – Ian Vaughn
Present occasion
Elimination of alternatives
Analogous considerations
While wandering around the city, language dictates unconscious presupposition of thought and at critical junctures governs behavior.
“Single words, each with its dictionary meaning, and single sentences, each bounded by full stops, suggest the possibility of complete abstraction from any environment.” – Alfred North Whitehead
On the corner
Light life happening
Heart of downtown
Erected in 1950, this neon sign is now considered an important cultural artifact. In May of 2014, Coca-Cola completed a $20,000 restoration of the unique historical icon.
“The sign gives cause to pause and reflect on our history and applaud 66 years of collective efforts for progression that the city is experiencing today.” – Melanie Clark
Silly name
Serious pizza
Boulevard sundown
An urban action excerpt from a fleeting Baton Rouge adventure.
“To me, photography is an art of observation. It’s about finding something interesting in an ordinary place… I’ve found it has little to do with the things you see and everything to do with the way you see them.” – Elliott Erwitt
Extensive selection
Comprehensive particular
Fashionably nostalgic
Every sign refers to another signal in a regime that validates redundancy. Although the conceptual map is composed of finite marks, continual interpretation is indicated as meaning cascades across a slippery cultural surface.
“Let us consider the three great strata concerning us, in other words, the ones that most directly bind us: the organism, signifiance, and subjectification.” – Deleuze & Guattari
Unified vision
Brand identity
Tangible expression
Decorative cast iron and brass security identification grates cover the ground level windows of the Bentley Hotel. Accuracy and precision help delineate forms of communication, as in all systematic thought there exists a trace of pedantry.
“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” – Scott Cook
Careful examination
Evaluation exercise
Scrutiny station
It is complicated when attempting to understand how a sensible object conveys meaning. Occasionally there are elements resident in a sensuous medium that are curiously capable of standing for something else.
“An event mirrors within itself the modes of its predecessors, as memories which are fused into its own content.” – Alfred North Whitehead
Linear progress
Intentional object
Heavily influenced
Mythology here localizes on the urban surface, influencing the cultural environment. As such, myth mitigates the crisis of modern alienation by offering resonating chambers harmonically tuned to cause destructive interference.
“History, too, has a penchant for giving birth to itself over and over again, and those whom it appoints agents of change and progress do not always accept their destinies willingly.” – Aberjhani