Absorb the moment
Paying attention
Little bit stronger
Idea reinforcement helps to ingrain practical concepts. In operant conditioning, positive means you are adding something useful.
“Without new experiences, something inside of us sleeps. The sleeper must awaken.” – Frank Herbert
Surface sheen
Resulting impression
Hazardous voltage
A rainbow-like spectrum of color occasionally appears in an unlikely place.
“I wonder if fears ever really go away, or if they just lose their power over us.” – Veronica Roth
Content form
Attract attention
Obvious persuasion
Embellishing a wooden stucture, afternoon light illuminates a basic form of commercial advertising. Messages shift meaning as time passes.
“Facts are irrelevant. What matters is what the consumer believes.” – Seth Godin
Common assembly
Dissected drainage
Connected interdependent
Running through vales and mounds sharing a watershed collective, a river links springs, creeks, streams, lakes and the ocean. Areas of land perpetually drain downward into an increasingly large body of water.
“Rivers run through our history and folklore, and link us as a people. They nourish and refresh us and provide a home for dazzling varieties of fish and wildlife and trees and plants of every sort. We are a nation rich in rivers.” – Charles Kuralt
Easy accessibility
Media exposure
Logistic reliability
A recursive message involves invoking the procedure itself, but self-referencing over-stimulation can hinder persuasiveness.
“When the preferable is not available, the available becomes preferable!” – Israelmore Ayivor
Tasty food
Friendly service
Good times
During 1943, Charles “Cotton” Limbocker opened The Chef café in downtown Manhattan, Kansas. The Limbocker descendants closed the restaurant in 1986, but it reopened in 2008 under new management in the same location with the original Chef neon sign still hanging outside.
“Back in the day, you had to eat fast, because you better believe there was somebody behind you, ready to take your seat.” – Kurstin Harris
Urban adventure
Retail environment
Accommodation experience
To support trend conformance, prescribed hipster vibe for sale.
“Habit rules the unreflecting herd.” – William Wordsworth
Happy Foods
In da hood
Welcome folks
And they do coupons.
“Marketing: it doesn’t have to be complicated.” – Mark Barron
Authentic parody
Evident pastiche
Surface images
Focusing in on details, incongruous messaging adorns a Mondrian-like harmony found on a cold winter day.
“The idealist and existentialist arguments for the centrality of the autonomous imagination have, sine the sixties, run the gauntlet of critical suspicion.” – Richard Kearney
Find a home
See how it feels
Keep moving
No matter where you are, the earth continues to travel in space and time within an expanding universe. Certain fundamental aspects of existence are impossible to avoid.
“You have to stay where you are. But people have got this lust for life, and adventure, and a bit of color.” – Pete Townshend