Dollar General | Unlimited scope Applicable demand Diversified commons |
A
ttempting to create demand for unnecessary merchandise, an entire commercial enterprise depends on point of purchase consumer behavior. With proper training and conduct reinforcement, a population is inured with a strong orientation toward the impulse acquisition. By multiplying the average value of a stimulus force by the time during which it acts, the possession urge is satisfied. As a physical formula, "the impulse equals the change in momentum produced by the force in this time interval."
“A true history of human events would show that a far larger proportion of our acts are the result of sudden impulse and accident than of that reason of which we so much boast.” - Peter Cooper
