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November 16, 2007Symbols

Lowrider

   Adjustable suspension
Cool image
Innuendo lifestyle

P arked by the side of the smaller chapel in Chimayo, this customized vehicle blends into the iconography of the community. Allegedly the “lowrider” phenomenon started in New Mexico as a celebration of cultural pride. Somehow these “low and slow” cars are customized as a social reaction to mainstream U.S. material values. This image provokes questions about cultural transmission, meaning and identity. By investing a great deal of time and energy in their functional cars, the “lowrider” vehicle transcends transportation to become a work of folk and popular art.

“All my friends know the low rider
The low rider is a little higher
Low rider drives a little slower
Low rider is a real goer”
- War


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