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May 10, 2007Symbols

Purina Dealer

   Feed investment
Brand experience
Ration optimization

L ines and shapes organized in relation to the frame boundary become dominant visual elements in this starkly rendered livestock-feed distribution node. Images within the image, the checkerboard logos identify Purina products and services. According to promotional propaganda, "the red color reflects integrity and quality, while the white color represents purity and honesty. The arrangement refers to unity and teamwork. Equal sizes symbolize the equality in relationships and partnerships." There is more here than meets the eye.

“You have four lives to live - a four fold opportunity to grow. A body, a brain, a heart and a soul - these are our living tools. … Life cannot be complete unless we develop all four sides.” - William H. Danforth, founder of Ralston Purina Company

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