Big Fish | Artificial bait Parking lot trolling Attraction of the lure |
C
aptured as a “drive-by-shooting” in Joplin, a large scale fish symbol marks the location of a sporting goods store. This is part of my ongoing visual investigation of semiotics, the study of signs and sign-using behavior. It is good to have esoteric words, which of course are also just symbols, as labels for categories of methods for examining symbolic phenomena in different fields. Thus the structured system of codes can become recursive, concerned with the interrelationships between the signs themselves.
“You become what you always were - a very big fish.” - Will Bloom









